Leaderboard

Background Style guides (aka brand guidelines) dictate how cities present themselves to the community and beyond by outlining the proper use of logos, colors, fonts, etc. They promote consistency across all areas of communications and outreach efforts and can help build trust and engagement within the community. Style guides are the core of a City's visual presentation and voice, allowing a City to identify its unique character and reach its strategic goals. Municipal logos, websites, social media pages, community education, visitor information and business development materials should all be recognizable within the community and build awareness outside your agency’s boundaries. A brand style guide is an invaluable resource in moving toward agency consistency. Components of a brand style guide A style guide reflects what your brand is about and provides direction on how to maintain a cohesive brand across all departments. Style guides can range from simple to comprehensive depending on your standard communication practices. However, guidelines typically include the following: Logos: Your agency should have copies of your logos in various formats and colors, such as your main focused colored logo, a white logo and a black logo. Being prepared with logos to fit all design formats is best. Color palette: Your agency’s colors are likely implemented within your primary logo and may include a family of additional colors. Typography: This will allow you to set specific fonts that will be used beyond just your logo. In order to keep options open but also keep branding consistent, using primary and secondary fonts are highly recommended, and identifying usable fonts both for design and office applications. Style guides may also include: Overview and use of templates and other brand assets Editorial guide/tone of voice: This determines how you will use your tone of voice within the content you share (i.e informative, kind, formal, humorous). This will ensure consistency across all channels Photography guidance Guidance for department logos, sub-logos and partner logos Application on apparel and/or swag Examples RFPs West Covina City Of La Habra City Of Rio Vista City Of Menifee Style Guides City Of Oakland City Of Long Beach City Of San Diego

Do any agencies accept e-Bonds for bids and requests for proposals (RFPs)? If your agency is accepting e-Bonds, please share your process. Do you accept e-Bonds exclusively or do you also accept hard copy bid securities?